Dive Right In: Building An Audience From Zero - For Newbies

If you are an affiliate marketer, a blogger selling ad space, an aspiring author, or a network marketer, everything starts with building an audience or community.  Without a large or at least highly-engaged audience, the quality of your content and offerings do not really matter.  Chances are you may be new to this online marketing stuff, or new enough that your efforts still seem futile at times.  It's easy to get started when you already have strong social circles or a personal network to leverage but if you don't...

How can you build an audience from zero?

I will tell you that I am still working on it today and building an audience is no easy feat.  I love people but I am not particularly into networking and, with my family and Faith at the forefront, I have little time for social outings.  My Facebook network may be like yours: lots of friends that are willing to play games and occasionally like something but the engagement stops there.  I don't use other social networks much and I find LinkedIn intrusive so I passed on that, even though some swear it's where all business people "need" to be.  Can you relate to my zero audience?

The reality is that we all have a network to leverage, regardless of how outgoing or isolated we may be, but that does not equate audience.  A real audience takes action, pays attention, and comes back routinely.  Anything short of that is lurker territory.  So the better question here may be...

How do you convert lurkers into a real audience that interacts and engages in deep, meaningful ways?