Friday, June 7, 2013

Dive Right In: 10 Things To Avoid In Network/Referral Marketing


In any entrepreneurial pursuit, there will always be things that can easily knock the wind out of your sails.  Even the most resilient and passionate business tycoons may be discouraged by certain challenges and obstacles.  The best thing to do is be prepared.

Understanding and dealing with rejection and objections is a big part of bulletproofing your motivation.  Naysayers are very good at making excuses and creating doubt.  They will find ways to discourage themselves and others from trying something new.  These toxic relationships can paralyze us..  But they're not the only things to watch out for!



Here are 10 things to avoid in Network Marketing/MLMs and Affiliate/Referral Programs alike (in no particular order):
 

1.  Focus On The Money And Material Things

Network marketers have the rep of being materialistic, greedy, and perhaps predatory.  The main reason for this perception is that they always focus on the income potential rather than the quality of the products.  These same people will post photos of their big paycheck, impressive bank statement, new motorcycle, lavish home, and so forth, as if that will motivate people to make a change in their lives (it won't).  People get excited about stories and dreams they can relate to, as well as products and services they feel truly enrich lives.

2.  Question: "How Much Have You Made?"


Beware of this question!  I've learned that this question is usually a mark of laziness.  Whether you make $200 a month or $4000 a month from home (and have proof of it), the people who ask this will likely still quit if they do decide to try out your system or program.  Personally, I have worked 100% from home for years now and the bills stay paid.  It is a struggle at times but you *DO* get out what you put in.

3.  Spam Affiliate Or Self-Promotion Links All Day

It does not matter if you are sharing the miracle drug that cures every ailment in the world or a product that is guaranteed to boost your energy and grow your hair back (where you want it).  If all you do is share your personal links all day long, people will start to unsubscribe or just ignore you.  Even worse, more and more social networks (especially Facebook) are viewing excessive links as spam, even if they point to different domains, and will suspend or ban you without warning.  Share some unlinked content like quotes, funny images, and family photos in between links (the ideal ratio of unliked:linked should be around 5:1 or higher).


Saturday, June 1, 2013

Dive Right In: Building An Audience From Zero - For Newbies

If you are an affiliate marketer, a blogger selling ad space, an aspiring author, or a network marketer, everything starts with building an audience or community.  Without a large or at least highly-engaged audience, the quality of your content and offerings do not really matter.  Chances are you may be new to this online marketing stuff, or new enough that your efforts still seem futile at times.  It's easy to get started when you already have strong social circles or a personal network to leverage but if you don't...
How can you build an audience from zero?
I will tell you that I am still working on it today and building an audience is no easy feat.  I love people but I am not particularly into networking and, with my family and Faith at the forefront, I have little time for social outings.  My Facebook network may be like yours: lots of friends that are willing to play games and occasionally like something but the engagement stops there.  I don't use other social networks much and I find LinkedIn intrusive so I passed on that, even though some swear it's where all business people "need" to be.  Can you relate to my zero audience?

The reality is that we all have a network to leverage, regardless of how outgoing or isolated we may be, but that does not equate audience.  A real audience takes action, pays attention, and comes back routinely.  Anything short of that is lurker territory.  So the better question here may be...
How do you convert lurkers into a real audience that interacts and engages in deep, meaningful ways?